of consumers feel special when receiving print advertisements
Our [Anything but] Common Print Marketing Services
A print marketing piece may be the only interaction a potential has with your practice. We understand this and aim to make every piece that we touch a triumph. We don’t do basic, poorly formatted trifolds with a grainy photo and juvenile fonts. You already have access to plenty of built-in word processor templates if that’s what you’re looking for. Our aspirations are higher than that. We want whatever print piece that contacts your potential patients’ fingers to cause their eyebrows to rise and for their brains to say “Self… this is clearly an exceptional dental practice.” Below are common print projects we work on-
Dental brochures are a tremendously versatile marketing asset. You can leave a stack of them at another business that refers to you. You can send them as part of your welcome kit to new patients. They can be featured in your patient lounge and operatories so patients can learn more about the impressive services you offer. We design industry-best practice brochures that check all the boxes for patients and get them asking you for more info.
Direct mail is not dead. Many practices are thriving off strategic, well-designed mailers sent out to their market. Have us design and write a persuasive mail piece to compliment your overall marketing plan. A great mailer delivers the right message to the right audience in the right way. We know how to do just that.
You may still find yourselves in situations where business cards are a necessary accessory to have on you at all times. We design business cards that tell the recipient your contact info should be kept handy. Appointment cards can do a lot more than just tell your patient the date and time of their next visit. Why not promote your other services? Why not entertain patients with a share worthy meme? Ask us how to make the must of your business and appointment cards.
One of the very oldest forms of advertising is just as relevant and useful today. You must have a quality sign that follows your brand guidelines. But don’t stop there. Have you ever looked at how cost effective AND engaging digital signage is. For a small investment you can have eye-arresting digital signage playing video, displaying new promotions, and educating everyone walking or driving by. We can provide expert guidance and maestro-level creative execution for your signage projects.
Yes. We’re talking about your standard letterhead, envelopes, notecards, prescription pads, and more. But we’re not talking about standard quality. Because even the very paper and presentation of your outbound practice communications should be way above “standard.”
Posters and banners are wonderful for catching the attention of “drive by” traffic. And we can concoct some seriously appealing artwork to help you do this. But why limit your scope to options outside your office? Most dentists tend to focus their marketing field of view on only attracting new patients. When current patients are in your office, you can control many aspects of their experience. Use your office interior to promote treatments you are excited about to people who already trust you!
The Benefits of Marvelous Print Marketing
Regularly getting your brand in front of people online can be expensive and unpredictable. A well-placed, beautiful sign can get in front of them two times a day. Print marketing is still viable! Too many dentists play what we call marketing whack-a-mole. (They go all in on the most recent marketing fad without considering the benefits of continuous efforts in other marketing streams.) You don’t want your market to only see your name when they are actively looking for a dentist. Build and maintain a presence in their daily lives, whatever they’re doing.
By maintaining a continuity of branding across all marketing mediums you are sending the message that your business is thoughtful and cares about the details. Every piece of marketing you promote should worthy piece of a cohesive whole. If you ease your standards on one piece, it will decrease the perceived quality of your brand in the minds of your market
Successful practices look at each element of their marketing mix as if it will be the only touchpoint a potential patient has with their practice. If your printed materials clearly present you as the best option in your market compared to the other practices’ printer paper trifold brochures, you will attract the patients who care about quality. If your promotion piece looks like the lawn mowing service flyer the neighbor kid sticks to your door, you will probably only get people looking for the best price.
Digital ads usually disappear the moment someone scrolls past them. Print materials can hang around indefinitely. In fact, some of the brochures we design are so nice a patient will treat it like a book and keep it accessible. People will still stick mailers promoting a service they’re interested in up on the fridge or cabinet. And signs when properly maintained will proudly promote your business every second of every day for years to come.
Before the internet, dentists competed in yellow pages, newspaper ads, and mailers. With the majority shifting to digital marketing tactics, it creates a wonderful opportunity for those dentists savvy enough to see it. And not only are there fewer dentists competing in the print marketing space, those who are often utilize uninspiring pieces. Deploying top-notch printed promotions may lead to some of your biggest (and easiest!) marketing wins.
Extend your market dominance by incorporating masterful print materials into your dental marketing efforts. Contact us today for a free consultation and quote!book my consult
prefer receiving print advertisements over other forms of advertising
of consumers trust print advertisements the most when making a purchase decision