DentalCMO

Light Up Your Market

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Print & Miscellaneous

Dental Print Marketing That Distinguishes Your Practice

An amazing practice website, stunning treatment videos, and compelling testimonials move you toward a preeminent position in your market. But if you truly want to stand out from the competition, you must also refine the tangible touchpoints people have with your practice. Why? Because every single interaction a patient has with your practice constructs your brand in their mind.

Print marketing materials represent a piece of your practice that a person can literally hold in their hands. Do your current brochures, business cards, or mailers accurately communicate the caliber of your dentistry? Remember, people assume the quality of your marketing reflects the quality of your dentistry.

Our virtuoso creative team produces print marketing masterpieces. We know how to effectively convey to your potential patients that they can expect superior care when they visit your practice. A patient can settle for average dental care almost anywhere. But you’re not mediocre, are you? Put printed proof in your market’s hands that your dentistry is exceptional and that your team delivers an inspiring experience!

Find examples and information about our print marketing services below.

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75%

of consumers feel special when receiving print advertisements

Our [Anything but] Common Print Marketing Services

A print marketing piece may be the only interaction a potential has with your practice. We understand this and aim to make every piece that we touch a triumph. We don’t do basic, poorly formatted trifolds with a grainy photo and juvenile fonts. You already have access to plenty of built-in word processor templates if that’s what you’re looking for. Our aspirations are higher than that. We want whatever print piece that contacts your potential patients’ fingers to cause their eyebrows to rise and for their brains to say “Self… this is clearly an exceptional dental practice.” Below are common print projects we work on-

Dental brochures are a tremendously versatile marketing asset. You can leave a stack of them at another business that refers to you. You can send them as part of your welcome kit to new patients. They can be featured in your patient lounge and operatories so patients can learn more about the impressive services you offer. We design industry-best practice brochures that check all the boxes for patients and get them asking you for more info.

Direct mail is not dead. Many practices are thriving off strategic, well-designed mailers sent out to their market. Have us design and write a persuasive mail piece to compliment your overall marketing plan. A great mailer delivers the right message to the right audience in the right way. We know how to do just that.

You may still find yourselves in situations where business cards are a necessary accessory to have on you at all times. We design business cards that tell the recipient your contact info should be kept handy. Appointment cards can do a lot more than just tell your patient the date and time of their next visit. Why not promote your other services? Why not entertain patients with a share worthy meme? Ask us how to make the must of your business and appointment cards.

One of the very oldest forms of advertising is just as relevant and useful today. You must have a quality sign that follows your brand guidelines. But don’t stop there. Have you ever looked at how cost effective AND engaging digital signage is. For a small investment you can have eye-arresting digital signage playing video, displaying new promotions, and educating everyone walking or driving by. We can provide expert guidance and maestro-level creative execution for your signage projects.

Yes. We’re talking about your standard letterhead, envelopes, notecards, prescription pads, and more. But we’re not talking about standard quality. Because even the very paper and presentation of your outbound practice communications should be way above “standard.”

Posters and banners are wonderful for catching the attention of “drive by” traffic. And we can concoct some seriously appealing artwork to help you do this. But why limit your scope to options outside your office? Most dentists tend to focus their marketing field of view on only attracting new patients. When current patients are in your office, you can control many aspects of their experience. Use your office interior to promote treatments you are excited about to people who already trust you!

Dental Practice Brochure
Dental Direct Mail
Business / Appointment Cards
Office Signage
Office Stationery
Posters and Banners

The Benefits of Marvelous Print Marketing

Increased Brand Awareness

Regularly getting your brand in front of people online can be expensive and unpredictable. A well-placed, beautiful sign can get in front of them two times a day. Print marketing is still viable! Too many dentists play what we call marketing whack-a-mole. (They go all in on the most recent marketing fad without considering the benefits of continuous efforts in other marketing streams.) You don’t want your market to only see your name when they are actively looking for a dentist. Build and maintain a presence in their daily lives, whatever they’re doing.

Enhanced Brand Perception

By maintaining a continuity of branding across all marketing mediums you are sending the message that your business is thoughtful and cares about the details. Every piece of marketing you promote should worthy piece of a cohesive whole. If you ease your standards on one piece, it will decrease the perceived quality of your brand in the minds of your market

Attract New, Ideal Patients

Successful practices look at each element of their marketing mix as if it will be the only touchpoint a potential patient has with their practice. If your printed materials clearly present you as the best option in your market compared to the other practices’ printer paper trifold brochures, you will attract the patients who care about quality. If your promotion piece looks like the lawn mowing service flyer the neighbor kid sticks to your door, you will probably only get people looking for the best price.

Longevity

Digital ads usually disappear the moment someone scrolls past them. Print materials can hang around indefinitely. In fact, some of the brochures we design are so nice a patient will treat it like a book and keep it accessible. People will still stick mailers promoting a service they’re interested in up on the fridge or cabinet. And signs when properly maintained will proudly promote your business every second of every day for years to come.

Less Competition

Before the internet, dentists competed in yellow pages, newspaper ads, and mailers. With the majority shifting to digital marketing tactics, it creates a wonderful opportunity for those dentists savvy enough to see it. And not only are there fewer dentists competing in the print marketing space, those who are often utilize uninspiring pieces. Deploying top-notch printed promotions may lead to some of your biggest (and easiest!) marketing wins.

Extend your market dominance by incorporating masterful print materials into your dental marketing efforts. Contact us today for a free consultation and quote!

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73%

prefer receiving print advertisements over other forms of advertising

82%

of consumers trust print advertisements the most when making a purchase decision

FAQs

Is print marketing still effective for dentists?

Yes. When done right. Same for digital marketing. Print marketing remains effective because of its tangible nature, longevity, and ability to reach different demographics. ALso, there are fewer dentists competing with print marketing which makes it easier for your practice to stand out.

How does print marketing integrate with digital marketing?

Print materials can incorporate digital elements like tracking links or QR, combining the physical and digital experience and driving online engagement.

What are the key elements of successful dental print marketing?

The quality of design, the clearness of messaging, how compelling the call-to-action is, and the targeted distribution strategy are all vital. Keep in mind that every touchpoint a person has with your practice compounds to form their opinion of you. All of your marketing efforts would share the same story of a high-quality, competent practice.

What types of practices benefit from print marketing?

In almost every case a practice can benefit from print marketing, even when there is no other competition in the market. However, it only makes sense to put marketing dollars where needed to reach practice goals. This is why it’s important to work with a dental marketing group that knows how to help you build a custom marketing plan.

How do I measure the success of a print marketing campaign?

Metrics might include calls to a tracking number, bump in average revenue per visit, increased traffic to a custom landing page, or even just paying attention to stories when patients tell you about how they heard of you or one of your treatments.

What factors determine the cost of dental print marketing?

For many projects we have a standard price for design services. The variable expenses you may run into include things like the type and quality of materials used, the complexity of production, the quantity printed, and distribution method.