Focused and strategic dental website copywriting can make a MASSIVE impact on your search engine rankings and more importantly, you practice’s revenues.
Are Dental Websites Still Relevant in Practice Marketing?
In today’s marketing landscape social media and online directories seem to dominate the conversation. So much so that some dentists are questioning the necessity of having a website for their dental practice at all. Understandable! But a word to the wise- that temporary perceived savings might bite you… HARD.
One Simple Way To Race Past Your Competitors in Dental SEO
What actually moves the needle when it comes to dental SEO? Go DEEEEEP! We have found that writing voluminous, well researched copy about specific treatments while using strategic keywords and then presenting that content in an attractive and intuitive way creates the biggest jumps in search rankings.
The Top 3 Components of Fee-For-Service Dentistry Success
We asked top performing fee-for-service practices for the three most important things that they do to sustain their success. Different words and explanations were used, but three consistent concepts emerged: culture, patient experience, and marketing.
Does your market see you… how YOU see you?
A common frustration amongst dentists is how they feel like they don’t get the credit they deserve in their market. “There is this other dentist in town that seems to get all of the new patients and online praise, yet I am a way better dentist than them.” Why is that? Many variables go into […]
Give Your Practice an Unfair Marketing Advantage
When most potential patients are looking for a new dentist, a practice must clear three main hurdles to make it through to their final selection process. At DentalCMO we refer to these criteria as “The Big 3” and they are money, time, and fear. Depending on the value set of the shopping patient, the priority […]
The Do’s and Don’ts of Using ChatGPT in Dental Marketing.
Yes, we’re all pumped about the potential of OpenAI’s ChatGPT service and are blown away by its capabilities. However, just because it’s the hot new thing does not mean that you should race to use it on everything you can. In this article we’re going to briefly cover three things you can/should use GhatGPT for […]
Schedule Your Instagram Reels directly through Engager! 🎉
We know it’s been a long awaited update.. And it’s FINALLY HERE! You will now be able to schedule and publish your Instagram Reels directly from your Engager dashboard. 🙌 Up until now, Facebook Meta has not allowed any Reels to be published through any third-party tools. In the past, this meant that you had […]
Planning a winning TikTok strategy
Planning a winning TikTok strategy Even if you’re an expert on other social media platforms, it’s essential to remember that TikTok is its own chaotic, beautiful monster that requires time, research, and a game plan to conquer. In this post, we’ll cover the planning process that will create a foundation for your winning TikTok strategy! […]
Getting Started on TikTok
At first glance, TikTok might seem like a silly app for short dancing and comedy videos. However, with over 1 billion monthly active users, the opportunities it presents to small businesses are juicy. With the ability to see and be seen on TikTok, there is a huge opportunity for businesses to connect and engage with […]