DentalCMO

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Dental Practice Videos

STEAL THE SHOW WITH DENTAL VIDEOS

Video is among the most compelling digital marketing mediums. Why is that? Because for most people, seeing is believing. A farmer from the 1800’s would have a hard time believing that a horseless carriage would plow his field in 1/10th the time of his current rig… until he saw it. Likewise, modern consumers may not believe the quality and comfort of your dentistry... until they see it. Showing people the desirability of your practice is exponentially more effective than simply telling them.

Now not all dental practice videos are created equal. Just because your smartphone has a camera doesn’t mean it’s smart to produce your practice videos with it. Remember, your videos will be the first impression you make on many potential patients. And what does a homemade or amateur video say about the quality of your dentistry? To put it politely, people assume the quality of your marketing reflects the quality of your dentistry.

Instead of gambling on “budget” videos, choose DentalCMO to help you make the perfect first impression. We’re more affordable than you may think. Our process is smooth and convenient. And your end result will be practice videos that are among the best in the industry.

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The average time spent on pages with video is six minutes

WHY VIDEO MARKETING IS SO HOT IN DENTISTRY

You can use your videos on your website, in social media, as YouTube ads, on your TV in your patient lounge, in email marketing, in video signage, or anywhere else a video can be displayed. And in all those instances, the viewer is learning about why they should choose you to do their dentistry.

Video has the ability to capture a patient’s interest to the point that they tune everything else out. That fixated attention is extremely valuable. You can make an indelible mark on their minds and convince them that when they decide to get veneers, or Invisalign, or dental implants, YOU are going to be the one they choose.

We build websites that rock. But the roll comes when we add our custom practice videos. Landing pages with video can show an 80% increase in conversion. Just think of your own experience. Are you more likely to buy a product or service if you see a relevant video that impresses you and answers your questions?

People trust brands simply because they have been exposed to them. It is a psychological phenomenon known as the “mere-exposure effect” and refers to people’s tendency to prefer things they are familiar with. Use this to your advantage! DentalCMO videos will help you build familiarity and trust with your current and potential patients.

VERSATILITY
ENGAGEMENT
CONVERSION
TRUST

our standard video package includes

WELCOME VIDEO

Your Welcome Video will be a potential patient’s introduction to your practice. We have perfected this video’s formula and it wins over those who see it. We include flattering shots of the practice and team helping patients. We include authentic, heart-warming testimonials from your grateful patients. We love to show epic snippets of your local landmarks and scenery to associate you and your practice with things your potential patients are already familiar with and adore. And, we are especially fond of humanizing doctors by featuring moments of them outside the office. The combination of these elements build trust and comfort in a way that static text and images just can’t do.

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treatment videos

Almost every dental practice we work with has as one of its biggest goals to attract more high-value treatments. These treatments are often competitive keywords online and dentists have to put up their digital dukes against each other to win that business. Getting a consumer to click on your link to learn about said high-value treatment is one thing. Convincing that potential patient to call you instead of the other three practices they are considering is another thing. Treatment videos give people the answers they want in the way they want. The result? You’re now at the top of the option list.

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testimonial videos

Social Proof is an awfully-compelling evidence for consumers. It’s the old “if everyone else is doing I should too” routine. Turn this powerful subconscious impulse to your advantage with genuine, moving testimonials from your actual patients. Yes, an abundance of 5-star reviews on Google is important. But a real person sharing their firsthand experience in video format is a tremendously persuasive thing. We know how to craft these testimonial videos in a way that stirs people and drives them to choose you.

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Doctor and team photos

Because we’ll be on site already with the lights and equipment, we are going to knock out some beautiful headshot photos for you and your team at the same time. This makes things crazy convenient for you and puts a fresh set of photos in your marketing lineup. This is just an extra splash of value we’re thrilled to throw in for you.

Viewers retain about 95% of a message when they watch it in a video. When reading it in text, they only retain about 10%.

the dentalcmo VIDEO CREATION PROCESS

The below steps will answer most of your questions about the video shoot specifics. We’ll capture other questions you probably have in the FAQ section below.

1. scheduling & coordination

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After you authorize the shoot, one of our videography team members will reach out to you to nail down the best days and times for you. [Usually we schedule a Thursday-Friday shoot and try to book it at least 4-6 weeks in advance.] We will also coordinate logistics and shoot locations in advance so we can burst onto your scene, cameras a blazin’.

2. Travel

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Our videographer will usually arrive the evening before your shoot to get that beautiful b-roll you see in our videos. We will have the whole shoot wrapped up by the middle of the second scheduled shoot date and then fly out that afternoon/evening. Details about travel arrangements will be covered on your consult and follow-up calls.

3. In-office Footage

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The first day of the shoot is in the office and it is business as usual. We want to capture organic interactions between your team and your patients. We will only need to pull the doctor aside for about 45 minutes to interview them. Don’t worry… no scripts to memorize here. We have a very comfortable interviewer format that elicits great responses from the doctor which we can cut up into a smooth narrative in post production.

4. outside office footage

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This is often the fun part of the shoot for docs and their families. We’ve captured amazing footage of doctors racing cars, ice fishing, cross-country skiing, and even just having a bbq in the backyard. The purpose here is to capture footage that shows the human side of the dentists so people can relate to them and not feel like they are just a scary lab coat in the office.

5. post production

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A typical shoot generates literally hundreds of video clips. This ensures that we have plenty of great footage to work with. Our videography team will then take all the footage from your shoot and skillfully assemble the best shots. During this stage we never lose sight of the objective — creating the most stunning and compelling videos possible.

6. edits

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We usually nail the first pass of video creation but we account for edits that might need to be made. We will send you the videos so you can make sure everything is correct. Once you submit your change requests, we will edit the footage and export the final videos.

7. final delivery

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You own the videos we produce for you. Feel free to use them on your awesome website (which we built for you of course), in your office, on social media, or wherever else. We will also give you access to download all of the footage from the shoot so you can have it on hand. You should have the final files from your shoot within six weeks of the on site shoot.

50%

of Internet users look for relevant online video prior to visiting a store they are interested in.

Pricing

No group in the industry creates better practice videos than us and especially not at our comparatively low price point. We do have an established price for our standard video package, but we would like to chat with you to learn more about your video needs to give you a perfect estimate. Go ahead and book a consult. It’s fast, free, and low pressure.

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FAQs ABOUT OUR DENTAL PRACTICE LOGOS

Who owns my videos and photos when they’re completed?

You do! Your footage and finished videos are your intellectual property (though we do ask you to let us show them off). Enjoy! You don’t have to pay us license fees to use your videos or photos whenever and wherever you want. How nice is that?! Also, because you have access to the raw footage, you can assemble it however you want. Some docs love the family footage they get. Have at and make your own family/lifestyle video with the premium footage we give you. We would just recommend that you leave the professional, practice-promoting video creation to us.

Can you just edit footage I have taken to make practice videos?

No. We have a standard of quality we want to meet on all of our projects and it’s difficult to do that when we don’t have control over the entire process. Occasionally it makes sense to insert a clip you made yourself, but that is the exception. For example, we have a client who won the MLB world series and has footage of him at bat. Yea… we can’t go back in time and to get different shots of that event, and it is too awesome to leave out of the video.

What Should I Do To Prepare For My Dental Practice Videos?

Our videographers do most of the heavy lifting (literally!) for the shoot. Your assigned videographer will coordinate the logistics of your shoot with you directly. Any specific items needed from you for the shoot will be planned and discussed during that coordination.

What Practice Disruption Should I Expect During The Video Shoot?

We have perfected the dental practice video shoot process over the last several years. We can get in and out with next to no inconvenience to you over the course of the shoot. Business as usual. During this time, we will capture all the dynamic footage we need to make incredible videos for you (that live up to the DentalCMO name). In many instances you will not have to alter your practice schedule AT ALL. We will only need a little space to set up cameras and lights for interviews and maybe a seat at your team lunch. Some dentist’s barely even notice our videographers are there during the work day.

What Disruption Should I Expect Outside The Practice During The Video Shoot?

This is the really fun part. We love to get amazing footage of you enjoying your hobbies (with your family where possible). We’ve shot things like cross-country skiing in Alaska, dirt-biking in Utah, yoga on a paddleboard in South Dakota, ice-fishing in Michigan, raising aid puppies in Texas, surfing in California, and almost any other hobby you can think of. We find that dentists are THRILLED with this kind of footage because not only does it communicate the human side of you to patients, it captures beautiful moments of things that you love doing. Think about it. You have a professional videographer capturing you relish in your favorite hobbies and with your favorite people. This is footage you will cherish.

Does DentalCMO Provide The Practice Video Scripts?

A huge reason DentalCMO videos are so effective (and admired) is because they’re not scripted. DentalCMO videos are known for feeling natural, comfortable, and conversational. Patients respond warmly to our videos because they feel that the dentist they’re watching is being authentic, and that they aren’t reciting a canned script. To achieve this, we have a structured way in which our videographers lead the interviews with both you and your patients. This process elicits fantastic and genuine clips that we can then piece together to create amazing final videos.

How Do I Schedule My Practice’s Shoot?

Ready to schedule? Fantastic! Schedule a consult using the orange button and we’ll get you booked. Keep these things in mind when scheduling your shoot: We typically encourage a practice to book their shoot at least six weeks in advance of their desired shoot date. The shoot typically spans two days (usually a Thursday and Friday). We can be flexible with the shoot days to accommodate special events or atypical schedules. Make sure the days you select actually work. If you have to reschedule, we are happy to work with you, but we don’t want you to lose money on nonrefundable travel. Remember the old adage, “measure twice, cut once?” In this case it is “check your schedule twice, book once.”

What If I Want More Than The Standard Video Package?

No problem. Many practices have us shoot extra videos while on location because incremental videos are discounted.