DentalCMO

Light Up Your Market

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Websites

WE MAKE DENTAL WEBSITES THAT ROCK!

Your website is such a crucial component to all of your marketing efforts. It should be the main attraction, the big kahuna, the ROCK STAR in your practice’s marketing mix. DentalCMO’s dental website design process produces just that — A superstar rockin’ out on the stage of your market.

As we build your custom practice website, we are hyperfocused on creating a powerful dental marketing tool that converts potential patients to scheduled patients. And we are well known for succeeding in this effort. In fact, you are probably reading this right now because a colleague or industry professional told you as much, and that you need to check us out.

Now our websites are beauties, for sure. But, DentalCMO websites also have the brains and brawn to make them the total package. As dental marketing experts, we understand and account for every reason that a potential patient would visit your website. The result is that people find your website, enjoy their experience, and decide to call and schedule an appointment. Rock on!

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80%

Used Internet For Health-Related Search

YOUR WEBSITE IS THE HEADLINER IN YOUR
dental marketing show

When a potential patient visits your website, you’re on stage. And our websites will help you blow the rafters off the venue. A rockstar website steals the show and will leave the other aspiring acts (competition in your market) feeling embarrassed to even face the crowd. Your visitors will chant “Encore! Encore!” by filling out and submitting a schedule request. You will be a legend! And your competitors will be forgotten.

The financial impact of your website on your practice can be M A S S I V E. A private survey of about 250 practices revealed that, on average, a practice’s website is its second highest driver of new patients (just behind word of mouth). Your website can (and should!) generate tens of thousands, and in some instances hundreds of thousands, of dollars in revenue for your practice every year.

When you are looking for a new healthcare provider, do you pull out the yellow pages? No. You go online, check reviews, check websites, schedule your visit, and then move on with your day. Promote your dental practice where people are looking. Create and present your website like the showpiece it should be.

Your website is a faithful helper that never sleeps. That potential patient that wakes up from a toothache at 2am will look online for a solution. When they do, your amazing website will be there to greet them, bright-eyed and bushy-tailed. As for you… keep getting that beauty sleep.

Upstage your competitors
revenue generator
get
discovered
never
sleeps

WHY DO DENTALCMO WEBSITES ROCK SO HARD?

Mobile focused

Did you know that you probably have more people viewing your website on a mobile device than on a desktop? Well, the search engines know this and are therefore heavily factoring mobile friendliness in their ranking algorithm. We got you covered on this front. DentalCMO was one of the first to roll out responsive-coded dental websites. And we have kept advancing on the mobile front ever since. Every website we build is ready to rock ‘n roll on any mobile device.

scorching speed

Site speed is becoming increasingly important as consumers grow decreasingly patient. People just don’t care enough about what you have to say to wait five seconds to hear it. In other words, a consumer would rather go to an inferior dentist than wait a handful of seconds for your website to load. Sound extreme? It doesn’t matter if it sounds crazy because it’s the truth. Sluggish websites produce speedy exits. We’ve invested in the needed technology to make sure our websites live their lives in the digital fast lane. No one in the industry makes a speedier dental website than DentalCMO.

optimized

The structure of a DentalCMO website is flawless. We build every site so cleanly that search engines have no problem crawling and indexing them. We code a blog right into your website to provide a publishing platform for new and dynamic content. We structure the coded elements on your pages to load fast and function elegantly. In short, we study and implement the latest in website best practices to ensure your website is optimized for both users and search engines.

custom content

Search engines don’t take kindly to duplicate content (copywriting that is found verbatim on another site). But they ARE big fans of unique, visitor-engaging content. And usually, the more content the better. If the thought of writing page after page of content about dental treatments sounds tedious to you, fear not! We’ve got a knack for writing fresh, customized content that expertly answers your potential patients’ questions in your distinct style. And better yet, the copywriting for your treatment pages is included in our website package. Sweet!

If you really want to get ahead in your market, we offer a fantastic content writing service.

Custom Design

No templates here. Every dental website we design is tailored specifically to the client. We take the time to get to know your practice, your patient base, and your target market. We then craft a look and feel that speaks effectively and directly to your audience. This is such an important element in designing an effective website. A rural, down-to-earth market audience might not appreciate a high-end, chic aesthetic. And vice versa.

Compelling Video

Excellent video can be riveting for potential patients. It transforms your website from a digital brochure into a dynamic EXPERIENCE. A primary reason for potential patients visiting your website is to determine whether they feel comfortable with you. Quality video is orders of magnitude more impactful than text and photos at accomplishing just this. In short, our videos help convert potential patients into scheduled patients.

Editable

Do you need to make a change on your site, like… right now? No problem. We can set you up with your own login so you can make a change immediately if necessary. This is possible because we will build your practice website on the most popular CMS in the world: WordPress. However, most of our clients find our one-business-day turnaround time for content changes to be zippy enough.

Learn more about our famous website maintenance plan

46.1%

believe site’s design is #1 indicator of credibility

the dentalcmo Website Building Process

Two of the most common questions we get about our dental website development process are: 1) What does the process look like? 2) How long does it take to finish?

Let’s tackle the second question first. We can often completely finish a custom website in 6-8 weeks. That’s FAST for custom work. But hey… that’s how we roll. Now, a big factor in us being able to finish this quickly is the client’s responsiveness. If you’re AWOL for a week after we’ve asked for your input on an element of your new website, that will push the whole project back. If you are snappy in your responsiveness, we can have your killer new website serenading your market in no time.

1. Success Call

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The first thing we do once you give us the go ahead is to get our team on the phone (or video conference) with you. Our purpose in this call is to make sure we understand who you are, what your vision for your practice is, and how you want to be perceived in your market.

2. design

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Our world-class designers get to work crafting a stunning, custom dental website design just for you. Yes, we have loads of creativity and talent. But we also understand there are fundamental best practices to follow in order to make an effective website design. When we create a practice’s website, we give obsessive attention to designing for both form and function.

3. copywriting

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While our design team is working on the aesthetic of your new website, our writing team will compose prose that your market and the search engines will love. You can have the most beautiful site in the whole wide www, but if it doesn’t include well-written and strategic content, very few will ever see it. We’ll write persuasive passages that help get you found and convince your website visitors that you are the dentist for them.

4. feedback

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Once your website design concept and copywriting are complete, we coordinate with you to make sure everything is on point. Fortunately, we’ve usually slayed it on our first pass. All that is needed now is to fine-tune and tweak according to your preferences.

5. development

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After your approval of the design and copywriting, our team of brainiacs do the heavy code lifting. We meticulously go through every page of your website and make sure everything is functioning properly and looking stellar on any device that accesses it. Think of our development team like your mega band’s road crew that sets you up to shine on stage. And yes, Google best practices and ADA guidance on legal matters (like the accessibility act) are adhered to.

6. final check

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Design, content writing, and development are done! Right on! We’re almost ready to launch. But haste makes waste, yes? We will shoot you over the link to your development site so you can scan it before giving us the green light.

7. launch

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Dress rehearsals are over. It’s time to rock the house! We take the development site you just approved and take it live. Now the curtains are up, the stage is set, and the crowd is filing in. It’s time to light up your market and show them why YOU are the dentist they want to schedule their visit with.

legendary website hosting and maintenance

Websites are dynamic. They require regular maintenance and updates to keep them running optimally and securely — and we steal the show in this arena. DentalCMO’s reputation for providing the best dental website maintenance available was not earned by accident. We take pride in our craft and recognize that our clients depend on a properly-running website to keep them in business. We invest in the tech and training to make sure your website is always ready to perform.

What’s Included in Our Maintenance Service:

  • Unlimited content changes per month
  • Access to our premium content library
  • The fastest hosting service available
  • CDN (Content Deliver Network) to make your load speeds even faster
  • 24/7 website editor access
  • Regular software & browser compatibility updates
  • Regular website back-ups
63%

choose one provider over another because of strong online presence

Pricing

DentalCMO is NOT the cheap option. Quality, custom dental website design takes time, skill, and expensive tools — just like quality dentistry. (There’s always someone that can do it cheaper… right, doc?)

The silver-lining here is that our top-tier practice websites are priced much more competitively than other groups claiming to offer a similar caliber website. That being said, we know that you don’t have a bottomless bank account. In order to help you get the amazing website you want without too much financial stress, we can set you up with a comfortable payment plan.

Go ahead and book your free consult. We’re easy to talk to, low pressure, and are great at giving valuable dental marketing insights to make it worth your time.

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FAQs ABOUT OUR DENTAL WEBSITES

Who owns my new website when it is completed?

You. We know that some dental marketing companies basically rent a website to their clients. That’s not how we do things around here. Our custom website designs are designed, written, and coded just for you. It is your intellectual property. Although… we do ask that you let us show it off in our portfolio when it’s done.

Do you create the videos I see on your example websites?

Yes. We did create the magnificent videos you see on the example websites above. And we can do the same for you. Our Dental Practice Video Package is truly a smashing deal for the quality and quantity of video work we provide. Why bother? Adding professional videos to your website makes a tremendous impact on your website visitor conversion rate (up to a 40% increase) and can play a starring role in many of your other marketing efforts.

Do I have to use DentalCMO to host and maintain my website?

No. If you love hosting and maintaining your own website, by all means… knock yourself out. The website is yours and you can do whatever you want with it. However, the vast majority of our website development clients (almost 100%) elect to have us host and maintain their website for them. And why wouldn’t they? Our dental website maintenance plan includes a FREE redesign of their website every three years.

Can I put a chat feature / scheduling button / PMS-integrated patient forms / some other wazoo on my website?

Yes. In fact, we highly recommend it! Making it easier for your potential patients to connect with you through your website is a savvy thing to do. Your new website will be exceptionally versatile and capable of handling almost any reputable plugin you can find. Our team can discuss options with you during the website development process to make sure you end up with a tool set that works just right 👌 for you.

Will my new website jump to the #1 position in search results after it is launched?”

Potentially. Search engine ranking is influenced by hundreds of variables. While it is true that we follow Google best practices when building your site, this alone might not be enough to push you to the top. Especially If your dental practice is in a competitive market. You need to realize that your competitors are often spending thousands of dollars every month to maintain their SEO standing. If you want to rock to the top of your market, you will probably need to invest in a solid SEO program. Learn about our Dental SEO services.

Are websites even important anymore? I heard at a conference that social media is where I should focus my energies.

YES. Social Media can be an important aspect to help you grow your practice. But even if someone does find you on social media, they are almost always going to check your website before calling. We do have some clients that are driving phenomenal leads through social media campaigns. However, those leads are still funneling through their website. And if a lead has a less than ideal experience on your website, that’s probably the end of their experience with you.

I’m interested in having DentalCMO build my website, but I don’t want to lose any organic SEO value I already have on my old site. What do you recommend?

We get this question often. Here’s the short answer: we utilize search engine recommended protocols to mitigate or eliminate any hit your site may take from creating a new website. And often the ranking will actually increase gradually based on the improvements built into the new site. Because we have worked with such a large number of practices over the years, we know that many dentists are hesitant to move or redo their website because of a terrible past experience. Don’t worry. Our team is careful to do everything right, on every website project. We got you.

Am I limited in the number of pages my site can have?

Not within reason. As part of our dental website package we write up to 15 services pages of content plus the homepage. Usually there are 5–10 other pages that we build in (e.g., blog, contact, about the doctor, financial information, etc). We can add other pages if you provide the content (or are using our content writing services). Having extra pages is usually not a problem until you start hitting 40 pages or more. At that point we will need to discuss custom pricing with you.

I own multiple locations and they each have their own website. What should I do?

It depends. This is one of those situations where it would probably be best for us to consult with you and really understand the structure of your business. We work with single provider in multiple-location practices, multiple provider in multiple-location practices, and DSO’s. So we know how to skin it, whatever direction you go. There are multiple factors to examine when deciding on this (branding, ownership intent, associates, etc). Let us help you consider your situation and make the best decision for your practice website.

Do you have stock images I can use on my new dental website site, or do I need to get custom videos and photography?

Yes. We recommend custom visual content. We also know that sometimes there are budget constraints. DentalCMO does have a library of stock images we can pull from to use on your site. But we highly recommend that you invest in quality custom videos and photos as soon as you can swing it. They make a huge difference in the effectiveness of your practice website.