(formerly DentalCMO)

LUMN

Light Up Your Market

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SEO

SEO That Actually Gets You Found

Business owners have long understood the importance of search engine optimization (SEO) in getting found online. You understand that the vast majority of consumers begin their hunt for a service provider from the comfort of their preferred search engine. And you know that if you aren’t visible in those searches, you aren’t getting called.

But what most business owners and service providers don’t know is what ACTUALLY goes into the search rankings that impact their online visibility. There are several reasons for this. One big reason being that business owners have been fed misleading or incorrect SEO information by marketing salespeople for years. Usually this is not done maliciously, but the end result is the same—hundreds of thousands of dollars in missed revenue opportunities!

LUMN is different. Our websites consistently rank among the best because we stay informed and we don’t cut corners. We believe what Google says when they announce what they want to see in websites in order to rank them well. Then we do the heavy lifting (that other groups don’t want to) by implementing Google’s advice.

The result? Happy, VISIBLE clients.

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93%
of global traffic comes from Google

SEO For SERVICE BUSINESSES. Done Right.

SEO groups often sell their services as some sort of secret sauce that you have to sign up for to find out what’s in it. That’s not how we roll. At LUMN, we’re straight shooters. We will tell you exactly how we spot SEO opportunities for your business, and then how we aim to hit those marks to help you attract your ideal clients. Below is our SEO process at a high level:

Potential clients use diverse terms and words in searches to find a business that meets their needs. These are called “keywords.” Keyword research is like doing reconnaissance to identify the exact terms and phrases your potential clients are using while exploring your specific market.

We employ various tools to pinpoint the best keywords to utilize on your site to get you found by these searchers. Without doing keyword research, your site might completely miss the mark of what consumers are searching for, and/or what you want to get found for.

On-page SEO is all about optimizing individual pages on your website so they rank higher in search engines. The content itself plays a huge role in this, but also the code behind it. Headlines, HTML tags (title, meta, and header), and images all provide information that search engines need to index your site properly. Site visitors must also be impressed with your information.

If the content on your site is high-quality, relevant, and user-friendly, search engines will notice and reward you. In short, on-page SEO helps search engines understand your content and its value, leading to better visibility in search results.

We’ll help you improve local SEO, directory listings and increase your online reputation. Off-page SEO is like a popularity contest for your website. Everything you do “off” your site to improve its ranking in search engines is off-page SEO. Your online reviews, directory listings, backlinks from other reputable sites, etc. are all indicators to search engines of how reputable and trustworthy your website is.

We see in many cases that it isn’t terribly difficult to help a business dominate their market with a fairly modest investment in their off-page SEO. For example, convincing a potential client in a small-to-mid-sized market community that you are the greatest authority on your priority service within 50 miles is NOT unreasonable. If you are convincing people in your market of this with your website, you are probably convincing search engines too. Rankings boost!

LUMN really shines here. We are confident that no one in the industry creates better content for service providers like you. We craft engaging and optimized written and visual content that provides value to potential clients and improves your search engine rankings.

We are creative by nature and are known for producing copy that effectively informs, persuades, and drives action. When you pair that with our world-class video and photography services you have a potent combination. Because search engines monitor what searchers do on your website after clicking to it, they will notice visitors staying longer and engaging more with your content. And they will reward you.

You can build the fastest, most beautiful car in existence, but if you neglect it or don’t put gas in it, it will stop running. And if you don’t keep modifying and improving it, it will get passed up.

Your website is not a “set it and forget it” tool. It must be kept up-to-date and tuned to keep it running optimally. We can regularly monitor and report on your website’s performance, providing insights and adjustments as needed to keep improving your rankings.

Keyword Research
On-page SEO
Off-page SEO
Content Creation
Performance Monitoring

Why You Should Use LUMN for SEO

We have worked with service provider businesses across five countries and all 50 states. Our experience and expertise enables us to provide reliable SEO service to a business in nearly any situation—including yours. Here are the most common benefits of using LUMN to help with your search engine optimization:

Increase Online Visibility

The rise of review services and social media have led to many business owners questioning whether SEO should still be part of their marketing strategy. The answer is yes–even if you have a massive social media following and 1,000 5-star reviews. If you want to get found when potential clients are searching, especially if they are searching for a priority service of yours, being visible in search engines is a must. As stated before, we don’t claim to have a secret insider at Google that helps us manipulate rankings. We just play by the rules, and get you the win.

Attract New Clients

SEO can definitely help you attract new clients. But what we’re more interested in is helping you attract the right kind of clients. We find this is particularly helpful for businesses trying to attract high-value services. By optimizing for relevant keywords, we help attract these ideal clients to your website. With compelling copywriting and visual content we then help convince them you are the best choice for them.

Build Trust

Because search engines are increasingly predicting searchers intent with success, searchers are trusting results more. If your website ranks more highly, the average consumer will assume that your website is more trustworthy. Meaning, if you want to be viewed as a reliable, trustworthy business in your market, you need to convince Google as well as real people. We’ve got a pretty successful track record at helping businesses become the apple of Google’s eye.

Improve User Experience

Using the right keywords and well-written content is a vital component of SEO. But that alone won’t take you to the top and keep you there. You can have a 10,000 word article on every page, but if your visitors are greeted with a wall of black and white text, they’ll be heading to your competitors with less impressive, but more engaging website content. Search engines reward a great user experience which includes load speeds, images, videos, and easy-to-navigate information. We make great content users actually want to engage with.

Cost-effective Marketing

Unlike paid advertising, the benefits of SEO are long-term and often result in better ROI. Pay-per-click funnels can be a wonderful way to start leads coming in. But once you turn that ad spend off, the leads dry up instantaneously. Your SEO investment often takes a little time to get rolling, but it will sustain itself for a much longer period of time. If you are able to rank well for a high value service, you might be saving yourself tens of thousands in marketing budget on an annual basis.

Ready to improve your online visibility and attract more ideal clients to your business? Contact us today for a free SEO consultation!

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SEO drives 1,000%+ more traffic than organic social media.
60%
of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads.

Pricing

Unlike other marketing companies that offer a one-size-fits-all monthly marketing package, we tailor custom SEO solutions to meet your needs. We’ll assess where you are, where you want to be, and then engineer a plan to make it happen.

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SEO FAQs

Is SEO still relevant?

Only if you want to get found online when searchers are looking for what you offer. If you are getting all the business you want and don’t want to develop additional means of attracting that business, SEO might be irrelevant to you.

How much does SEO cost?

SEO is a multi-faceted effort and we have different options to help you meet your goals. At a bare minimum you are looking at a one-time fee of $1500 for our SEO services. During your free consult with us, we will learn about your business goals and then provide you with SEO options to meet your needs.

How long does it take to see results from SEO?

It really depends on the specific circumstances of your business and market. In less competitive markets, visibility can increase quickly. In more competitive markets, it may take longer to achieve your goals.

How do I choose keywords for my website?

You must find the blend of services that people are actively searching for and what you care about getting found for. Identify the overlap then incorporate the best word choices into your website copy.

What is “local SEO” and why is it important?

Many service businesses are still brick and mortar locations that people must visit in person. Local SEO focuses on optimizing your web presence for people looking for a geo-based business as opposed to a national brand or online retailer that ships everywhere.

How do I handle negative reviews about my business online?

Responding professionally and promptly shows you care about client satisfaction. Unless the reviewer removes or modifies their review, you’re stuck with it. Try to drown out the negative review with a symphony of positive ones. As we say, “dilute, don’t delete.”

Can I do SEO myself?

Yes. Just like you can build your own website, design your own logo, and shoot your own videos. Our experience is that business owners usually want to do their job and are happy to delegate SEO to those they trust.