CMO Service - DentalCMO

Be the monster in your market

The Most Comprehensive Dental Marketing Service Available

Many marketing services claim to be edge-to-edge. This is practically never the case. Buying pay-per-click ads for you and doing SEO is only one small slice of the entire marketing pie. If this is all your marketing group does for you, who arranged a mailer if you want to send it? You. Who sets up a community event for PR? You. Who writes monthly newsletters to your patient base? You.

As a CMO client, we craft an Annual Marketing Plan (AMP) just for you, then we execute it with your approval. We spot the billboard opportunities, we consider sponsorships, we tell you what to post on social media, we design office signage for your “Invisalign Month.” One group doing all things marketing… just for you. It’s even better than hiring an in-house person because our team already has advanced specialists in the various marketing disciplines (strategy, research, design, SEO, web development, etc).

When we build your dental marketing plan, we approach it systematically using our “9 Streams of Dental Marketing.” This ensures we don’t miss any opportunities and and don’t waste your time or resources playing “marketing whack-a-mole.” Below is a high-level breakdown of the 9 Streams with example tactics we utilize within each.

Word Of Mouth

Word of Mouth (WoM) is all about enabling and incentivizing referrals. The power and essence ofWoM marketing boils down to a single word: TRUST. Sales professionals rank trust as the number one factor in closing deals. Meaning, Word of Mouth is the most highly trusted form of marketing, and trust is the #1 factor in closing cases.

Example Word of Mouth Tactic: Referral Program

A well put together referral program is one of the best marketing workhorses out there. It just keeps plugging away, no matter the season, weather, or location. You can expect a well-designed referral program to generate an average of seven new patients per month.

Mass Advertising

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Targeted Advertising

Community Marketing

Social Media

Content Marketing

Digital Real Estate

Physical Environment

Internal Marketing

Pricing

$4000/M0 + TRAVEL / ADVERTISING SPEND / ADDITIONAL OR OUTSIDE EXPENSES

This fee includes the planning, execution, and management of all of your marketing efforts The only additional expense will be your variable ad spend, travel, and outside expenses.

[Yes, this fee Includes things like designing your logo, building your website SEO. shooting videos once a year etc.]

ARE YOU INTERESTED IN ADDING A PRO TO YOUR EXECUTIVE TEAM SO YOU CAN FOCUS ON BEING THE DENTIST CEO? BOOK A CONSULT WITH US RIGHT NOW TO SEE IF CMO SERVICE IS THE RIGHT FIT FOR YOU!

CMO Services FAQ’s

Do I get reporting?

Every month we will review progress on the previous month’s efforts, layout the tasks for the coming month, and track progress toward the practice goals. We also review your Overwatch Report to see exactly what you’re spending on marketing vs what is being produced in new patient revenue.

Do I have to come up with ideas or does DentalCMO do that?

Do I still have to coordinate with marketing vendors and make sure things are getting done on time?

Do I have to pay for video production or website development in addition to the monthly fee?

How long is the contract for?

Do I get to keep the assets you create for me?

The Top Secret Weapon in Dental Marketing