If a picture is worth 1,000 words – how much is video worth? According to Forrester Research, about 1.8 million words.
When you, as a dentist, include video on your practice website, you are letting your prospective patients see you. They can hear your voice and they can see you smiling. There are three key components to winning someone over. They must:
- Know who you are
- Trust you
- Like you
Nothing helps people get to know you, trust you and like you faster than video.
Let’s imagine you are looking for a dentist. You go to Google and do a search in your local area. You look at the top three results. You go to each dentist’s website. One of them features a video of the dentist. The dentist is smiling. The dentist is working. The dentist talks to you about what he or she enjoys most about being a dentist. The dentist talks about the lives changed by his or her work.
You find yourself listening, appreciating and liking this dentist. You call his or her office and schedule an appointment. The other dentists fall from your thoughts because they made no emotional connection with you at all.
See what we’re talking about:
Meet Dr. Jeff Gray in San Diego, California:
Meet Dr. Chris Hammond in Provo, Utah:
Meet Dr. Adam Almeida in Lone Tree, Colorado:
Dental practice videos convert website visitors into new patients better than any other marketing tool currently available. If you’re not using video on your dental practice website, you may be losing patients to other practices near you who are.
We have a fantastic video & media package available in which we come to your office and produce up to seven videos from one visit. All of the video examples above were produced by our team.
Pictures are worth 1,000 words. Video is worth 1.8 million words?
Which would you rather have working for you, attracting new patients – a photo, or a video?