“I need to get my social media set up for my dental practice.” Have you said that in the last six months? Three times in the last week? Our purpose is to give a little crash course on what social media is and is not and how a dentist may use social media effectively to […]
DentalCMO
The 3 C’s of Dental Marketing
Categories: Dental Marketing
Now, be a good student and write ‘em on your forehead so you don’t forget. A Dentist invested $5,500 in a new website, $2,500 in a practice brochure and $8,000 in a mailing campaign, only to see little or no lasting impact on their revenues. Then he threw his hands up in the air and […]
Dental Website
Categories: Dental Marketing
Dental websites are one of our most (if not the most) frequently requested services. Dentists are recognizing the shift in how people find businesses and are trying to make the shift themselves by creating an effective dental website to get in front of and then attract new patients. Many dentists neglected this opportunity (tisk tisk) […]
Dental Logo
Categories: Dental Marketing
What makes a great dental logo? First, let’s discuss logos in general. What are they? Why are they needed? One thing to keep in mind is that your logo is NOT your brand. Your brand is how people feel about your practice, you, your service, patient expectations, etc. You logo is the “face” of your […]
Website Dental
Categories: Dental Marketing
How a dental website can help make, or break, your dental practice. You are aware of how crucial it is becoming to have a website these days. Fewer and fewer people are using the yellow pages (which are becoming obsolete). As of 2010, over 80% of people search online for a local business. If you […]
How To Use Facebook To Market Your Dental Practice – Part 3: Your Strategy
Categories: Dental Marketing
As you get started using Facebook to promote your practice, you must always keep in mind the objective of your efforts. -Increase profits. Is your Facebook page helping you increase profits? What are you doing with your page? Just letting it sit there? Are you just throwing promotions at your patients? Here’s something important to […]
How To Use Facebook To Market Your Dental Practice – Part 2: Your Situation
Categories: Dental Marketing
In our last article we covered the importance of using Facebook in your practice’s dental marketing plan and catching the vision for what is possible. -One more stat to add… Americans now spend three (3) times as much time on Facebook as they do on Google. Do you think we might miss an opportunity if […]
How To Use Facebook To Market Your Dental Practice – Part 1: The Vision
Categories: Dental Marketing
As I work with dentists across the country I have noticed some general thoughts and concerns surrounding the realm of social media—and Facebook in particular. The world has changed A LOT in the last 20 years and, obviously, so has dental marketing. Back in the good old days you might have been considered a progressive […]