What’s Trending:? Trends Short form video is beginning to pop up and take over multiple platforms of social media. We’ve come a long way from consumers visiting websites to read in depth articles or educate themselves on topics of interest. In 2022, consumers want to be informed in a fresh, creative way. Enter trending reels. […]
NEW FEATURE on Engager: Selecting Thumbnails For Scheduled Videos
Nothing breaks your social media flow like a poorly chosen thumbnail. Whether it’s blurry, hard to see, or an awkward facial expression, it’s something you cannot change after you post it without completely deleting the post and reuploading it. This can be extremely frustrating and time consuming. Introducing the ability to choose a custom thumbnail […]
What’s the story with stories
Originally released back in 2016, Instagram stories are nothing new, but that doesn’t mean they shouldn’t be a central part of your social media strategy. If used correctly, they can be a powerful tool to connect with your audience! For those new to the game, Instagram stories are full screen visual content that disappear from […]
Social Media Spotlight: Trends are trending!
Trends are Trending right now on Instagram and it’s never been more popular to copy someone else’s ideas! Identifying and creating your own unique spin on popular reel trends can increase your reachability and connect you with those interested in what you have to offer. With all the tools you need directly in the Instagram […]
The Secret to Your Practice’s Social Media Success
There’s a lot to do in a dental practice. Between seeing patients, scheduling, and dealing with insurance, creating custom content for social media likely falls pretty low on your team’s to do list. When time is short and you are scrambling to put together post ideas for social media, how do you create consistent content […]
Website Maintenance – What is it, and Why Do You Want it?
In addition to producing world-class websites, microsites, branding and videos for our clientele, a key offering is website maintenance. This is the ongoing work of hosting, updating and protecting clients’ websites. Last year, our team spent hundreds of hours on “back end maintenance” for our clients. Here are the five main categories of maintenance work we performed […]
Positive Online Reviews (and How to Get Them)
Positive online reviews are not just important – they are super important to your dental practice’s growth and success. Positive online reviews for a dental practice are increasingly important in today’s online world. People searching for a dentist – or dental services – can decide to go with you or avoid you entirely, based on […]
Your Practice Web Site Must Be Mobile Friendly, Part 1 of 3
“Mobile friendly” is everything these days, because smartphones have become the preferred method for accessing the Web. If your website is at least three years old you might be missing out on new revenue. The shift to mobile devices as the preferred method for accessing the Internet happened in 2014. That shift has only picked […]
How to Write Effective Dental Website Content
News flash! Consumers care about how you present your information, not just what you present. Copywriting for dental websites is a tricky business. Making Dental Implants seem like a pleasant experience takes more than a little “word-smithing”. You need to truly understand and address deep-seated consumer fears and trepidations about visiting the dentist, even for […]
Does Dental Marketing Work?
As with many others things… it depends. It depends on the quality of your dental marketing. It depends on the strategy of your dental marketing. It depends on your target market and a multiplicity of other factors. Though we would love to claim that there is one magic marketing silver bullet that works great for […]