Website Maintenance – What is it, and Why Do You Want it?

Categories: Dental Marketing
DentalCMO Website Maintenance

In addition to producing world-class websites, microsites, branding and videos for our clientele, a key offering is website maintenance. This is the ongoing work of hosting, updating and protecting clients’ websites. Last year, our team spent hundreds of hours on “back end maintenance” for our clients. Here are the five main categories of maintenance work we performed […]

Your Practice Web Site Must Be Mobile Friendly, Part 1 of 3

Categories: Dental Marketing

“Mobile friendly” is everything these days, because smartphones have become the preferred method for accessing the Web. If your website is at least three years old you might be missing out on new revenue. The shift to mobile devices as the preferred method for accessing the Internet happened in 2014. That shift has only picked […]

How to Write Effective Dental Website Content

Categories: Dental Marketing

News flash! Consumers care about how you present your information, not just what you present. Copywriting for dental websites is a tricky business. Making Dental Implants seem like a pleasant experience takes more than a little “word-smithing”. You need to truly understand and address deep-seated consumer fears and trepidations about visiting the dentist, even for […]

Does Dental Marketing Work?

Categories: Dental Marketing

As with many others things… it depends. It depends on the quality of your dental marketing. It depends on the strategy of your dental marketing. It depends on your target market and a multiplicity of other factors. Though we would love to claim that there is one magic marketing silver bullet that works great for […]

The 3 C’s of Dental Marketing

Categories: Dental Marketing

Now, be a good student and write ‘em on your forehead so you don’t forget. A Dentist invested $5,500 in a new website, $2,500 in a practice brochure and $8,000 in a mailing campaign, only to see little or no lasting impact on their revenues. Then he threw his hands up in the air and […]

Dental Website

Categories: Dental Marketing

Dental websites are one of our most (if not the most) frequently requested services. Dentists are recognizing the shift in how people find businesses and are trying to make the shift themselves by creating an effective dental website to get in front of and then attract new patients. Many dentists neglected this opportunity (tisk tisk) […]

Website Dental

Categories: Dental Marketing

How a dental website can help make, or break, your dental practice. You are aware of how crucial it is becoming to have a website these days. Fewer and fewer people are using the yellow pages (which are becoming obsolete). As of 2010, over 80% of people search online for a local business. If you […]