When most potential patients are looking for a new dentist, a practice must clear three main hurdles to make it through to their final selection process. At LUMN we refer to these criteria as “The Big 3” and they are money, time, and fear. Depending on the value set of the shopping patient, the priority…
What’s Trending:? Trends Short form video is beginning to pop up and take over multiple platforms of social media. We’ve come a long way from consumers visiting websites to read in depth articles or educate themselves on topics of interest. In 2022, consumers want to be informed in a fresh, creative way. Enter trending reels….
Nothing breaks your social media flow like a poorly chosen thumbnail. Whether it’s blurry, hard to see, or an awkward facial expression, it’s something you cannot change after you post it without completely deleting the post and reuploading it. This can be extremely frustrating and time consuming. Introducing the ability to choose a custom thumbnail…
Originally released back in 2016, Instagram stories are nothing new, but that doesn’t mean they shouldn’t be a central part of your social media strategy. If used correctly, they can be a powerful tool to connect with your audience! For those new to the game, Instagram stories are full screen visual content that disappear from…
Trends are Trending right now on Instagram and it’s never been more popular to copy someone else’s ideas! Identifying and creating your own unique spin on popular reel trends can increase your reachability and connect you with those interested in what you have to offer. With all the tools you need directly in the Instagram…
There’s a lot to do in a dental practice. Between seeing patients, scheduling, and dealing with insurance, creating custom content for social media likely falls pretty low on your team’s to do list. When time is short and you are scrambling to put together post ideas for social media, how do you create consistent content…
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