What’s Trending:? Trends Short form video is beginning to pop up and take over multiple platforms of social media. We’ve come a long way from consumers visiting websites to read in depth articles or educate themselves on topics of interest. In 2022, consumers want to be informed in a fresh, creative way. Enter trending reels. […]
Dental CMO
What’s the story with stories
Categories: Dental Marketing
Originally released back in 2016, Instagram stories are nothing new, but that doesn’t mean they shouldn’t be a central part of your social media strategy. If used correctly, they can be a powerful tool to connect with your audience! For those new to the game, Instagram stories are full screen visual content that disappear from […]
Social Media Spotlight: Trends are trending!
Categories: Dental Marketing
Trends are Trending right now on Instagram and it’s never been more popular to copy someone else’s ideas! Identifying and creating your own unique spin on popular reel trends can increase your reachability and connect you with those interested in what you have to offer. With all the tools you need directly in the Instagram […]
The Secret to Your Practice’s Social Media Success
Categories: Dental Marketing
There’s a lot to do in a dental practice. Between seeing patients, scheduling, and dealing with insurance, creating custom content for social media likely falls pretty low on your team’s to do list. When time is short and you are scrambling to put together post ideas for social media, how do you create consistent content […]
Positive Online Reviews (and How to Get Them)
Categories: Dental Marketing, Positive Online Reviews
Positive online reviews are not just important – they are super important to your dental practice’s growth and success. Positive online reviews for a dental practice are increasingly important in today’s online world. People searching for a dentist – or dental services – can decide to go with you or avoid you entirely, based on […]
How to Write Effective Dental Website Content
Categories: Dental Marketing
News flash! Consumers care about how you present your information, not just what you present. Copywriting for dental websites is a tricky business. Making Dental Implants seem like a pleasant experience takes more than a little “word-smithing”. You need to truly understand and address deep-seated consumer fears and trepidations about visiting the dentist, even for […]
Dental Local Search Marketing
Categories: Dental Marketing
Someone is trying to find you. Throw them a bone! Local search and check-in services are growing in popularity at a “you better get with the program quick” rate. More and more folks are finding local businesses through services like Google Places, Yelp, Foursquare and other new ones that pop up almost daily. Do you […]
Does Dental Marketing Work?
Categories: Dental Marketing
As with many others things… it depends. It depends on the quality of your dental marketing. It depends on the strategy of your dental marketing. It depends on your target market and a multiplicity of other factors. Though we would love to claim that there is one magic marketing silver bullet that works great for […]
How to use Email in Your Internal Dental Marketing
Categories: Dental Marketing
Have you ever tried to solve a problem, only to find much later an opportunity was right in front of you the whole time? Your dental marketing, and especially your internal dental marketing presents many such cases. Consider over the last five years how easy technology has made it to communicate with your patients. If […]
Google Places Dentist Page
Categories: Dental Marketing
For the vast majority of dentists (excluding some specialists), your target market is your immediate geography, meaning the 3-5 mile radius surrounding your practice. There are obviously exceptions, but we will use this figure for now. Let’s next discuss what a Google Places page is, why it is so valuable and how to set up […]