As with all digital marketing, social media is constantly evolving and changing. If you’re running a business in 2022, the only course of action is to adapt to the changing times. And trust us, reels are one trend that you definitely want to keep up with.
Creating reels is an incredible opportunity to connect with people who aren’t currently following you, but may be interested in what you have to offer. Prior to this feature release, businesses relied on paid advertising to get their content in front of the right audience. With all the tools you need inside the Instagram app, you are now able to have your content shown to your target audience, free of charge.
Our spotlight of the month is Dr. Brian Harris! He is an excellent example of staying at the forefront of social media’s best practices and trends. He has posted some great reels that are going viral. This is one of his reels he’s recently posted. When you have a minute, go check it out. It doesn’t have dancing, lip syncing, or anything fancy. It’s simply a slideshow of his incredible cosmetic work put to music. Did you notice the views? Over 65 thousand organic views. Keep up the good work!