Don’t forget about insurance woes! One of the most common things that dentists contact us for is getting help dropping their insurance. It has been our experience that most practices can get rid of insurance IF… they take the right steps. If giving insurance the boot has been on your mind, let’s talk.
2) Establish Revenue Goal | As mentioned above, having # of new patients as your goal is probably not the right move. Instead, focus on a revenue goal. This changes how you approach dental marketing and gives you a better metric for success. Remember, people usually do what they are incentivized to do. Establishing a revenue goal incentivizes your team to grow your business instead of doing busy work with less than ideal patients.
3) Commit to Marketing Budget | One of the most common ways that dentists FAIL in their marketing is not committing to a sound marketing budget or plan. Instead, they say “I will try out a mailer in Q1.” The mailer flops because it was poorly targeted and poorly executed. Their conclusion after this experience? “Whelp… that didn’t work. I’ll just be content with the patients I’ve been getting and not waste any more money on marketing.” This perfectly demonstrates the “fail to plan -> plan to fail” maxim.
Commit to allocating 3%–8% of your total revenue to marketing. Then maximize those dollars through smart creative work and ad space buying.
Think 3%–8% is expensive? Compare that to your insurance adjustment write offs on your income statement and recognize that those write offs ARE marketing expenses. 6% doesn’t sound so bad anymore, does it?
We take our responsibility seriously — to present real solutions to dentists that can truly benefit their practice. We invite you to take advantage of our free marketing consult in which we can help you uncover your attainable marketing goals and give you actionable ideas to reach them.Seriously. We’ve done this A LOT for practices just like yours. Let us help you. Even if you don’t engage with us you will walk away from the short meeting having gained serious insight and value. We’re not pushy and we will respect your time.