Instagram is branching out with the features and abilities it offers to users and businesses. When it launched back in 2010, it was a simple photo sharing app. With its ability to create, edit, crop, and filter both short and long videos, Instagram is so much more than that now. Two of the most utilized […]
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NEW FEATURE on Engager: Selecting Thumbnails For Scheduled Videos
Nothing breaks your social media flow like a poorly chosen thumbnail. Whether it’s blurry, hard to see, or an awkward facial expression, it’s something you cannot change after you post it without completely deleting the post and reuploading it. This can be extremely frustrating and time consuming. Introducing the ability to choose a custom thumbnail […]
What’s the story with stories
Categories: Dental Marketing
Originally released back in 2016, Instagram stories are nothing new, but that doesn’t mean they shouldn’t be a central part of your social media strategy. If used correctly, they can be a powerful tool to connect with your audience! For those new to the game, Instagram stories are full screen visual content that disappear from […]
Social Media Spotlight: Trends are trending!
Categories: Dental Marketing
Trends are Trending right now on Instagram and it’s never been more popular to copy someone else’s ideas! Identifying and creating your own unique spin on popular reel trends can increase your reachability and connect you with those interested in what you have to offer. With all the tools you need directly in the Instagram […]
The Secret to Your Practice’s Social Media Success
Categories: Dental Marketing
There’s a lot to do in a dental practice. Between seeing patients, scheduling, and dealing with insurance, creating custom content for social media likely falls pretty low on your team’s to do list. When time is short and you are scrambling to put together post ideas for social media, how do you create consistent content […]
What is a reel and why is it important right now?
Let’s get real about reels. What are reels and why should you care about them? Instagram has recently released the ability to create 15-60 second short form videos called reels. No photoshop or video editing software needed — Instagram has everything you need right inside its platform to create these videos, including audio, effects, stickers, […]
CEREC Treatment Videos that Hit the Mark
Categories: CEREC Same Day Crowns, Dental Marketing
Have you seen any good CEREC treatment videos lately? We have. In fact, we have a few clients who have really good CEREC treatment videos. A doctor’s ability to provide a same-day crown is a big deal. CAD/CAM technology has really shortened the time it takes to produce a new crown. Patients love it; they […]
Mobile and Video: Two Words to Know for 2017
Categories: Dental Marketing
MOBILE SEARCH IS PAST THE TIPPING POINT; MOBILE VIDEO CONTINUES TO CLIMB. Pay attention: Mobile and video are the two most important words to know for 2017. Our friends at Search Engine Land tell us that the majority of Internet searches are now on mobile devices. Specifically, 68% of searches for health-related topics are done on mobile devices. Mobile […]
Website Maintenance – What is it, and Why Do You Want it?
Categories: Dental Marketing
In addition to producing world-class websites, microsites, branding and videos for our clientele, a key offering is website maintenance. This is the ongoing work of hosting, updating and protecting clients’ websites. Last year, our team spent hundreds of hours on “back end maintenance” for our clients. Here are the five main categories of maintenance work we performed […]
Patient Testimonial Videos Convert Viewers into New Patients
Patient testimonial videos featuring actual patients convert viewers into new patients. Why? Because video testimonials provide a very human connection with your would-be patients. Having actual patients talk about how good you are as a dentist is far more credible than you talking about how a good you are. Patient Testimonial Videos Bring Instant Credibility Video testimonials should be […]