Most dentists understand that producing and publishing content is a vital part of successful dental marketing right now. However, the rampant belief that “it doesn’t matter if your content is good yet, just keep posting it” isn’t just worthless advice, it might actually be costing you if you follow it.[A few years back we had a dentist make us replace his bio photo on his website with a photo of him standing behind a bush while creepily smiling at the camera. No joke!]
If your purpose in creating marketing content for your practice is to attract ideal patients, YES… you need to be posting content to compete. However, if you want it to be effective, it needs to be great. High-quality dental practice videos are the most compelling format to engage with your audience where they are hanging out online. In fact, stellar dental practice videos can dramatically increase the conversion rate of your website and digital ads.
Why is that? Easy. Trust is the #1 factor in whether a sale will close or not.
Here are five ways videos help you build rapport and trust with your potential patients before they even meet you:
- Introduce the Dentist and Team: Videos provide an opportunity for the dentist and team to introduce themselves to potential patients. A warm and friendly introduction allows patients to get to know the dentist’s personality, experience, and approach to patient care. Seeing the faces behind the practice humanizes the dental experience, making potential patients feel more comfortable and connected before they even set foot in the office.
- Create a Personal Connection: High-quality practice videos enable dentists to virtually demonstrate their personality, compassion, and genuine care for patients. Through videos, dentists can speak directly to potential patients, conveying their passion for dentistry and their commitment to providing excellent care. This personal touch helps create an emotional connection, making potential patients feel valued and understood even before setting foot in the dental office.
- Demonstrate Professionalism and Expertise: A well-produced video can portray the dental practice in a highly professional manner. By presenting the practice’s state-of-the-art equipment, clean and modern facilities, and a well-coordinated team, potential patients are assured of the practice’s commitment to quality and excellence. This demonstration of expertise builds trust and confidence in the dentist’s capabilities, encouraging potential patients to choose them instead of the guy down the street.
- Showcase Successful Outcomes: High-quality practice videos can include before-and-after shots of dental procedures, showcasing the transformative power of dental care. Seeing real examples of the dentist’s work and the positive impact on patients’ smiles and overall oral health can instill confidence in potential patients. It’s proof! It helps them visualize the benefits they can experience by choosing that particular dentist. This strengthens the bond between the practice and the patient before any direct interaction even occurs.
- Educate: Videos that provide informative and educational content about oral health, dental procedures, and preventive care establish the dentist as a reliable source of knowledge and expertise. Potential patients appreciate dentists who prioritize patient education, and these videos demonstrate the practice’s commitment to their patients’ well-being. By offering valuable insights and tips, the practice builds rapport by showing genuine concern for the oral health of the community.
High-quality dental practice videos play a pivotal role in helping dentists build rapport with potential patients even before they meet in person. By leveraging the power of killer dental practice videos, dentists can establish credibility, personalize the dental experience, and showcase their state-of-the-art facilities. Furthermore, these videos provide an avenue for patient education, empowering individuals to take charge of their oral health. In a world where digital presence is essential, investing in compelling dental practice videos is a surefire way to create a lasting impression and cultivate a loyal patient base. So, let your dental practice videos tell your story and watch your patient connections flourish!