What makes a great dental logo?
First, let’s discuss logos in general. What are they? Why are they needed? One thing to keep in mind is that your logo is NOT your brand. Your brand is how people feel about your practice, you, your service, patient expectations, etc. You logo is the “face” of your brand. So it is important that your logo and your brand are consistent. If you own a high-end dental practice that leads in technology and treatment methods, a grainy logo with a tooth holding a toothbrush isn’t congruent with your brand.
If you want to be seen as professional, “with it” and advanced, your logo should match that description. Here’s an example of an orthodontic practice in Washington State:
Dental Logos do not need to be overcomplicated. What you are trying to accomplish with your dental logo is convey that your dental practice is technologically sophisticated, that you run an impressive practice, and convey trust in your abilities. You may not realize it, but your logo conveys a LOT to your patients. We’ve all heard the saying “don’t judge a book by it’s cover.” Well… we all do it. The fact is that we don’t have the time to research every competitor when making daily decisions. Consumers have subconscious criteria when they are making shortlists of companies to consider. Your dental practice is no different. If your dental logo looks cheap, cheesy and outdated, guess what a consumer is going to think about your practice.
When creating your dental logo, it’s important that you not only convey professionalism, advanced practices and trust, but also show some of your personality. Here is a logo for a pediatric dentist in Texas:
Also, don’t be too stressed about the symbol. Your dental logo should represent you and your practice. It does not have to fall into any category or fit any pre-determined guidelines. -Just don’t use teeth in your logo please.
If you’d like help creating your dental logo, just let us know. We’re pretty good at them, in our humble opinion.