News flash! Consumers care about how you present your information, not just what you present. Copywriting for dental websites is a tricky business. Making Dental Implants seem like a pleasant experience takes more than a little “word-smithing”. You need to truly understand and address deep-seated consumer fears and trepidations about visiting the dentist, even for […]
Dental Marketing
Dental Local Search Marketing
Categories: Dental Marketing
Someone is trying to find you. Throw them a bone! Local search and check-in services are growing in popularity at a “you better get with the program quick” rate. More and more folks are finding local businesses through services like Google Places, Yelp, Foursquare and other new ones that pop up almost daily. Do you […]
Does Dental Marketing Work?
Categories: Dental Marketing
As with many others things… it depends. It depends on the quality of your dental marketing. It depends on the strategy of your dental marketing. It depends on your target market and a multiplicity of other factors. Though we would love to claim that there is one magic marketing silver bullet that works great for […]
How to use Email in Your Internal Dental Marketing
Categories: Dental Marketing
Have you ever tried to solve a problem, only to find much later an opportunity was right in front of you the whole time? Your dental marketing, and especially your internal dental marketing presents many such cases. Consider over the last five years how easy technology has made it to communicate with your patients. If […]
Google Places Dentist Page
Categories: Dental Marketing
For the vast majority of dentists (excluding some specialists), your target market is your immediate geography, meaning the 3-5 mile radius surrounding your practice. There are obviously exceptions, but we will use this figure for now. Let’s next discuss what a Google Places page is, why it is so valuable and how to set up […]
Dentist Website
Categories: Dental Marketing
Our dentist websites are definitely one of DentalCMO’s most requested services. You may wonder, “what really makes a great dentist website?” We’re going to answer that question to the best of our ability right now. A great dentist website is made up of three things: great design, great strategy and great optimization. Let’s tackle one […]
Social Media Dentist
Categories: Dental Marketing
“I need to get my social media set up for my dental practice.” Have you said that in the last six months? Three times in the last week? Our purpose is to give a little crash course on what social media is and is not and how a dentist may use social media effectively to […]
The 3 C’s of Dental Marketing
Categories: Dental Marketing
Now, be a good student and write ‘em on your forehead so you don’t forget. A Dentist invested $5,500 in a new website, $2,500 in a practice brochure and $8,000 in a mailing campaign, only to see little or no lasting impact on their revenues. Then he threw his hands up in the air and […]
Dental Website
Categories: Dental Marketing
Dental websites are one of our most (if not the most) frequently requested services. Dentists are recognizing the shift in how people find businesses and are trying to make the shift themselves by creating an effective dental website to get in front of and then attract new patients. Many dentists neglected this opportunity (tisk tisk) […]
Dental Logo
Categories: Dental Marketing
What makes a great dental logo? First, let’s discuss logos in general. What are they? Why are they needed? One thing to keep in mind is that your logo is NOT your brand. Your brand is how people feel about your practice, you, your service, patient expectations, etc. You logo is the “face” of your […]