What’s Trending:? Trends Short form video is beginning to pop up and take over multiple platforms of social media. We’ve come a long way from consumers visiting websites to read in depth articles or educate themselves on topics of interest. In 2022, consumers want to be informed in a fresh, creative way. Enter trending reels. […]
Dental Marketing
What’s the story with stories
Categories: Dental Marketing
Originally released back in 2016, Instagram stories are nothing new, but that doesn’t mean they shouldn’t be a central part of your social media strategy. If used correctly, they can be a powerful tool to connect with your audience! For those new to the game, Instagram stories are full screen visual content that disappear from […]
Social Media Spotlight: Trends are trending!
Categories: Dental Marketing
Trends are Trending right now on Instagram and it’s never been more popular to copy someone else’s ideas! Identifying and creating your own unique spin on popular reel trends can increase your reachability and connect you with those interested in what you have to offer. With all the tools you need directly in the Instagram […]
The Secret to Your Practice’s Social Media Success
Categories: Dental Marketing
There’s a lot to do in a dental practice. Between seeing patients, scheduling, and dealing with insurance, creating custom content for social media likely falls pretty low on your team’s to do list. When time is short and you are scrambling to put together post ideas for social media, how do you create consistent content […]
CEREC Treatment Videos that Hit the Mark
Categories: CEREC Same Day Crowns, Dental Marketing
Have you seen any good CEREC treatment videos lately? We have. In fact, we have a few clients who have really good CEREC treatment videos. A doctor’s ability to provide a same-day crown is a big deal. CAD/CAM technology has really shortened the time it takes to produce a new crown. Patients love it; they […]
Mobile and Video: Two Words to Know for 2017
Categories: Dental Marketing
MOBILE SEARCH IS PAST THE TIPPING POINT; MOBILE VIDEO CONTINUES TO CLIMB. Pay attention: Mobile and video are the two most important words to know for 2017. Our friends at Search Engine Land tell us that the majority of Internet searches are now on mobile devices. Specifically, 68% of searches for health-related topics are done on mobile devices. Mobile […]
Website Maintenance – What is it, and Why Do You Want it?
Categories: Dental Marketing
In addition to producing world-class websites, microsites, branding and videos for our clientele, a key offering is website maintenance. This is the ongoing work of hosting, updating and protecting clients’ websites. Last year, our team spent hundreds of hours on “back end maintenance” for our clients. Here are the five main categories of maintenance work we performed […]
Positive Online Reviews (and How to Get Them)
Categories: Dental Marketing, Positive Online Reviews
Positive online reviews are not just important – they are super important to your dental practice’s growth and success. Positive online reviews for a dental practice are increasingly important in today’s online world. People searching for a dentist – or dental services – can decide to go with you or avoid you entirely, based on […]
Your Practice Web Site Must Be Mobile Friendly, Part 1 of 3
Categories: Dental Marketing
“Mobile friendly” is everything these days, because smartphones have become the preferred method for accessing the Web. If your website is at least three years old you might be missing out on new revenue. The shift to mobile devices as the preferred method for accessing the Internet happened in 2014. That shift has only picked […]
How to Write Effective Dental Website Content
Categories: Dental Marketing
News flash! Consumers care about how you present your information, not just what you present. Copywriting for dental websites is a tricky business. Making Dental Implants seem like a pleasant experience takes more than a little “word-smithing”. You need to truly understand and address deep-seated consumer fears and trepidations about visiting the dentist, even for […]